Fahad is a seasoned business leader with over 17 years of experience across the UK and Pakistan, with a track record of delivering results across finance, strategy, commercial, and innovation functions.. He has held senior positions at Sky UK, British Telecom, and ICI Pakistan (now LCI), and most recently served as Chief Commercial & Strategy Officer at Santex.
He now leads Synthesis Corp and an AI solutions company bringing together strategic foresight and practical tools to help organisations build stronger teams, enhance decision-making, and drive sustainable performance.
With over 14 years of commercial leadership experience in Unilever, Nestlé, Coca-Cola, and FrieslandCampina Engro Pakistan, Baber Chowdhrey brings a proven track record of driving strategic growth and business turnaround.
Baber has led transformative initiatives in Commercial and Business Strategy. He specializes in crafting high-impact customer strategies, optimizing sales processes, and strengthening trade partnerships across modern trade, ecommerce, and traditional retail. His deep market insights spanning both urban and rural Pakistan is backed by global exposure through leadership programs in Germany, Netherlands, Vietnam, Ukraine and Malaysia amongst others.
Baber’s blend of strategic acumen and commercial pragmatism makes him an engaging facilitator for training programs focused on commercial & sales excellence.
Fahd is an experienced commercial leader with a strong background in international logistics and trade development across Pakistan, the UAE, and Bangladesh. He has held key roles at Maersk, Safmarine, and TJ Logix.
At Hapag-Lloyd, he oversees operations and market strategy — drawing on his expertise in cross-border planning, capacity management, and commercial execution.
Strategic leader with 20 years of experience spanning value chain optimization, supply chain transformation, and operational excellence across Asia, Europe, Africa, and the Middle East.
Proven success delivering significant benefits through large-scale sourcing transitions, strategy execution, and Lean Sigma programs. Recognized by global leaders for building strong stakeholder trust, driving collaboration across functions and geographies, and leading initiatives that shape business strategy and supply resilience.
Shahzaib blends corporate, academic, and faith-based experience in the fields of HR, leadership, and values-based culture. He has served in senior roles at Unilever, Indus Hospital, and MAJU, including leadership of executive education programs. He now focuses on organisational development and ethical leadership helping teams align purpose, communication, and culture for long-term success.
Noman is a digital entrepreneur with practical experience in e-commerce, fulfilment, and logistics. After leading e-commerce channel development at Unilever, he co-founded Rholab, which specialises in outbound logistics and digital commerce enablement. He supports brands and SMEs with strategy, technology, and execution — helping them scale sustainably in the digital space.
















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